Would you pick this up?!
With an average of 30,000 products in a traditional FMCG supermarket, how you sell to shoppers on the shelf is THE most important part of your product strategy - it's called shelf appeal.
At The Growth Factors we hero the shopper. Without the shopper, you won't have a sale, and that affects your growth, obvious right?
Sometimes however, we just get too close to our products or brands and become blind to the obvious. That's why Sue Tiller and I love being a fresh pair of eyes, always seeing and thinking as the shopper would whilst using our years of experience to deliver commercially sustainable growth opportunities.
So, 3 things to consider when looking at shelf appeal, in addition to having a fantastic product:
*Do you stand out?
*Are you really easy to understand?
*Would you be the obvious choice against your competitors?
After all with 30,000 other products in store you've probably got some competition!
