The Growth Factors Team
A group of talented, curious, creative thinkers who can go beyond the obvious and deliver commercially viable, tangible and actionable solutions with a credible narrative.
We pick the right brains for your project to make sure we deliver the best output for you.
LUCY HOWE
Co-Founder
An experienced strategic marketeer with a skill for pin-pointing business growth opportunities, an instinct for spotting trends and an ability to convert insight into consumer propositions that stick.
Working for Sainsbury’s, Kerry Foods, Lucy’s skills range from brand and campaign management to category and marketing with extensive experience across brands and private label in category & brand strategy, re-branding, innovation, proposition development and shopper marketing. Always striving for better, Lucy is currently studying with CIM, Marketing Leadership, Level 7.
SUE TILLER
Co-Founder
An experienced strategic insight and category expert and accredited Belbin Practioner. Sue has an ability to make sense of the detail and create clear plans that will deliver growth.
Working for Yoplait, Dairy Crest and Kerry Foods, Sue has a wealth of experience and has always been a staunch advocate of the shopper often leading the thinking in this area. A true believer in being curious and never standing still, Sue has Built, led and worked in teams acknowledge as best in class and recognized as No. 1 in their field.
ROB MILLER
Partner
With extensive experience agency side, Rob has helped grow countless well-loved British food and drink brands, many of which have disrupted category dynamics, including Yeo Valley, Tyrrells Crisps, Dorset Cereals, The Coconut Collab and Clipper Tea.
Rob helps us build commercially savvy plans for growth, to understand consumer behaviour, and to think creatively about how brands should communicate.
CRISPIN REED
Partner
A diverse and innovative thinker, researcher, lecturer and executive coach; Crispin's approach is always strategic and thought provoking.
With experience from global advertising agencies, marketing directorships and having led brand and innovation consultancies, his natural curiosity and ability to think beyond the problem, helps us design and deliver impactful solutions that will return commercial growth.
ANNA CORNELIUS
Partner
A senior category specialist whose experience spans a range of categories across FMCG having worked for Kimberley-Clark, Twinings, General Mills, Muller and KP Snacks to name a few.
Anna has an art of mining and interpreting data and helps us turn information into actionable insight with a compelling narrative.
ANNA-LOUISE MOSS
Partner
An experienced senior brand and marketing professional who has managed and marketed brands across FMCG, wellbeing, healthcare, clothing and finance.
Anna-Louise helps us build and bring brand strategy to life embedding growth plans into your business to help ensure brand strategy becomes a reality.
The Growth Factors
Experienced, Professional, Always Curious
