Growth Is The Saviour Of Cost Cutting
Businesses have been cutting costs for the last three years to offset the challenges of unprecidented change. The problem with this is that it's becoming harder and harder to find costs to cut and the reality is the saviour of cost cutting is growth.
Battening down the hatches to survive meant for many reducing fixed overheads and headcount to focus on just getting the daily jobs done. Being lean, efficient and effective to drive the day to day is a must but it also means we need to recognise business structures have changed and the resource there once was to plan for the future is no longer there.
The question is have people changed their mindsets in how they resource their businesses?
Outsourcing areas which need specialist expertise like PR, media, design and consumer research is a logical variable cost and has been the norm for some time so we budget for those experts as ‘a cost of doing business’.
So when you do your budget, do you need to think a bit differently about the support you might need and set aside budget to facilitate planning for future growth?
We would recommend that planing your growth is strategic and consequently perfect for getting expert agencies to support you. Provoking your thinking to move you out of your comfort zone and beyond the predictable to identify actionable, credible growth opportunities for your business.
This is The Growth Factors area of expertise.