Are you making the most of your data & research?

Does your business invest in insight, research and data that you don’t have enough time to really interrogate?

 

Do you have lots of insight that tells you a similar thing or re-validates what you already know?

 

Have you commissioned insight and only used it across one project?

 

Are you feeling the pressure to do more with less and being challenged to reduce or justify your budget spend on data and research?

 

When did you last lift the lid on your treasure chest of data and research taking the time to review, connect and analyse the insight it holds in the context of today’s reality?

 

Today's reality

We live in a world where our external environment changes rapidly and unpredictably which challenges businesses to respond and find anew. 

 

Consequently, insights are often only used once for one specific project and then filed away. It’s often thought that old insight is just that, and so last year’s insights can’t possibly be relevant in the context of today. Only shiny new data and research will result in the right insight.

 

The reality is consumer and shopper behaviour is relatively slow to change and most data and research has much more to give.  It remains unconnected, and it can be over-whelming and when faced with multiple sources of information to find the ‘why’ to help identify the ‘what to do’.  It can seem easier to buy yet more data and research which in reality adds complexity or worse still just confirms what you already know.

 

Additionally, an enormous amount of knowledge lives in people’s heads and, when they leave, it leaves with them. Often important knowledge is known by those that are not directly connected with insight generating functions and so are never asked to reveal what they know. There’s often not a collective understanding of the insight that really matters.

 

A smarter way to work

A modern perspective - looking at existing data & research through the current context, with the benefit of hindsight we can interpret it differently.

 

Fresh perspective - from outside of the organisation, looking at things in a new way and spotting what others might have missed.

 

Joined-up perspective - connecting individual, siloed pieces of data & research, joining up the thinking to create insight and help bridge organisation myths and divides.

 

Explicit - Taking knowledge that's in peoples head and making it known to all.

 

The benefits of Renew-IQ:

• Creating a culture where people concentrate on the quality, density and efficiency of insights rather than volume.
• Breathing new life into your insights and squeezing even more value from investments you've already made.
• Creates a collective view of the world and a shared understanding of what's going on with shopper led actions to improve performance.
• Connecting your insight and relating it to your shopper, customer, consumer and business needs.
• An outside objective approach that allows fresh eyes to uncover new perspectives from what could be dismissed as 'old hat' knowledge.
• An improved return on the annual investment made in data and research.

 

It's not about more data; it's about making the most of what you already have.