About Us
We are experienced and trusted in the world of FMCG having built, led and worked in teams acknowledged and recognised as No.1 in their field and chosen by IGD to develop and deliver their Category Vision training.
We have multi-dimensional skill sets, having had varied roles within suppliers and retailers with extensive experience across own brand and brand.
Meet the Team
Lucy Howe
CO-FOUNDER
An experienced strategic marketeer with a skill for pin-pointing business growth opportunities, an instinct for spotting trends and an ability to convert insight into consumer propositions that stick.
Working for Sainsbury’s and Kerry Foods, Lucy’s skills range from brand and campaign management to category and marketing with extensive experience across brands and private label in category & brand strategy, re-branding, innovation, proposition development and shopper marketing. Always striving for better, Lucy recently completed CIM, Marketing Leadership, Level 7.
Sue Tiller
CO-FOUNDER
An experienced strategic insight and category expert and accredited Belbin Practioner. Sue has an ability to make sense of the detail and create clear plans that will deliver growth.
Working for Yoplait, Dairy Crest and Kerry Foods, Sue has a wealth of experience and has always been a staunch advocate of the shopper often leading the thinking in this area. A true believer in being curious and never standing still, Sue has built, led and worked in teams acknowledge as best in class and recognized as No. 1 in their field.
We have been and are still 'at the coal face', successfully spotting, building, selling and delivering growth into the market.
We understand and empathise with the challenges you have to deliver growth and protect your business.
We think we've got most things covered to go beyond the predictable and deliver commercially viable, tangible and actionable solutions with a credible narrative.
However, where we think a project will benefit, we add in other fertile minds that we know are talented, curious, creative thinkers to ensure that your project output is the best it can be.
"My team are feeling so much more confident & optimistic about their area of the business and particularly in customer sell-ins".
"Always readily available and great sounding boards between workshops which helped give us clarity and direction".
"Your industry and strategic experience brings confidence to the room, and we felt that challenges were therefore justified and focused on driving much better quality of thinking".
"Always readily available and great sounding boards between workshops which helped give us clarity and direction".
Get in touch
See how we can help you go beyond the predictable to create competitive advantage.
Email: hello@thegrowthfactors.co.uk
