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shaping POWERFUL category conversatioNS


Taking you beyond the predictable;

building commercial growth & competitive advantage

Why Do You Need Us?

To strengthen relationships across your business, customers and shoppers to deliver credible, sustainable commercial growth and competitive advantage.

 

We work in partnership with your teams to bring fresh, objective perspectives through elevated category-led thinking that shapes stronger strategy in a rapidly evolving shopper landscape.

 

"The Growth Factors transformed our thinking from "how can we execute a tactical launch" to a more future-focused, strategic approach to category growth, helping the brand resonate in a more meaningful way with retail partners."

(Head of Commercial, Impossible Foods)

 

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Our 3 Growth Factors

Category

Vision & Strategy

Category Positioning Brand & Own Brand

Winning Retailer Reviews & Relationships

Why Choose Us?

 

We are experienced and trusted in the world of FMCG having built, led and worked in teams acknowledged and recognised as No.1 in their field.

 

We have multi-dimensional skill sets, having had varied roles within suppliers and retailers across brand and own brand. 

 

We have been and are still 'at the coal face', successfully spotting, building, selling and delivering growth into the market.

 

We understand and empathise with the challenges you have to deliver growth and protect your business. 

Delivering:

Category Vision

& Strategies

Business

Strategy 

Brand & Own Brand

Positioning

Brand & Product

Strategy

Trends

Frameworks

Proposition

Development

Tender

Positioning & Support

Customer & Channel

Strategy

Innovation & NPD

Platforms

Competitive Advantage Identification

Shopper Marketing

Strategy 

Competitor

Strategy 

Portfolio

Strategy 

Decision Making

& Prioritisation

Insight

Validation

Getting In Touch

Get in touch and lets see how we can help you go beyond the predictable to create competitive advantage.

 

Email: hello@thegrowthfactors.co.uk

 

 

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